Sharjah developer Arada has announced the opening of the Masaar Discovery Center, located in the heart of the group’s upscale forested villa community.

The centre features wide open spaces, abundant natural light and a variety of visitor experiences, showcasing the features of the upcoming community development. A double-height glass façade ensures that visitors can see impressive vistas of the woodland from any vantage point within the building, the developer explained.

The Masaar Discovery Center was inaugurated by Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, in the presence of Arada Chairman Sheikh Sultan bin Ahmed Al Qasimi and Vice Chairman Prince Khaled bin Alwaleed bin Talal.

In May 2021, Arada awarded two contracts for the development of the $2.2bn Masaar community.

Also now open to the public is the community’s first completed home, the Masaar Show Villa, which can be reached via a forested walkway, the developer added.

“This is a landmark moment for Masaar that marks the first phase of delivery at Sharjah’s exceptional woodland community. From today, we look forward to welcoming visitors to enjoy the amenities, which we are confident will enable Masaar to become an entertainment hotspot for families in Sharjah,” remarked Sheikh Sultan.

Prince Khaled continued, “When we launched Masaar, we made a promise to our buyers that we would deliver a lifestyle that is unmatched anywhere else, not just in Sharjah but the wider UAE. Today we are starting to deliver on that promise and giving members of the public an opportunity to see first-hand what the experience of living in this transformational community will be like in the very near future.”

In March 2022, Arada awarded two contracts worth $32mn for the development of the project.

With eight gated districts containing 4,000 villas and townhouses, Masaar’s signature feature is a ‘green spine’ containing 50,000 trees.

Construction work is under way to build Sendian, Masaar’s first and earliest residential district, which is scheduled to be completed in summer 2023. The construction contracts for both the second residential district, Kaya, and the third, Robinia, will be awarded by year-end.

Later in March 2022, Arada and TBHF launched their ‘Home for a Home’ Ramadan initiative.