One Group has officially entered the UAE market with the launch of ELEVATE, a company dedicated to lifestyle centric real estate development with the philosophy of luxury living. According to a statement, ELEVATE’s journey in the UAE will commence with the launch of a flagship beachfront development. The project is expected to be unveiled in the coming weeks and is poised to redefine the standards of luxury living in the region.
Each ELEVATE destination will be strategically located, attracting a community of individuals who value refinement, authenticity, and meaningful experiences. The brand is already in advanced discussions with hospitality and lifestyle names to co-create branded residences an increasing segment that merges luxury living with elevated service and investment value, a statement explained.
Commenting on the launch, Zeeshaan Shah, Chairman of One Group said, “I’m thrilled to officially begin our development journey in the UAE. I started my career in this extraordinary country 18 years ago, and witnessing its incredible transformation has been deeply inspiring. Today, the UAE stands as a global benchmark for lifestyle, ambition, and opportunity, a true reflection of the vision and dedication of its great leadership. In every market we enter, we forge our own path—not by following trends, but by introducing a distinct, lifestyle-led approach to design and development. At its core, great real estate isn’t just about space it’s about creating a way of life. Our focus is on crafting environments that elevate everyday living by integrating community,connection, wellness, and meaningful experiences.”
ELEVATE residences will offer hotel-grade amenities while providing the privacy and exclusivity of home. This unique positioning appeals to both end users and investors seeking long-term appreciation and potential in the region’s booming real estate market, the statement explained.
With a 15 year presence spanning across three continents, One Group has facilitated approximately US $2.5bn in global real estate transactions. Its portfolio is said to boast over 3,000 completed and ongoing units. ELEVATE is expected to have a development pipeline exceeding $1bn to roll out over the next 12 months. The firm says it will offer a holistic lifestyle centered around design, intentional living, and emotional well being, with the developments designed to promote balance and vitality, enabling residents to experience each day with purpose.
The upcoming launch will mark the first step in ELEVATE’s journey to redefine luxury living in the UAE and beyond, the firm noted.
