Saudi Entertainment Ventures (SEVEN) has awarded a contract to Egyptian group Hassan Allam Holding for the construction of a major entertainment complex spanning 160,000sqm. A key hospitality project for PIF, the entertainment complex will built at Al Khuzama, in the Al Kharj region of Central Saudi Arabia.

The tender for the main contract was issued in August last year, and the bids were submitted in September.

US-based engineering firm Gensler and Lebanon’s Dar Al Handasah are the project consultants for the Al Kharj entertainment complex, while UK-headquartered Mace Group is the project management consultant.

The Al Khuzama contract is in line with PIF’s stated strategic objectives of creating a chain of major hospitality projects: it follows an earlier decision to invest in a large-scale leisure hub strategically located between the cities of Abha and Khamis Mushait near Abha International Airport. This will feature a built-up area of more than 79,000sqm.

In addition, PIF is also building an extensive entertainment destination in Yanbu, at an investment value of over US $293.27mn.