Famous US automotive brand, Cadillac opened the doors to the world’s first Cadillac Hotel at this year’s SOLE DXB street festival in Dubai.

Opene from 6-8 December, the official launch party was attended by “some of the popular socialites and influencers” from across the Middle East, said Cadillac.

The hundreds of festival-goers that visited the Cadillac Hotel were able to experience themed activations before heading to its rooftop deck to “enjoy 180-degree views across the region’s street-culture festival” in Dubai’s Design District.

This is the fourth year Cadillac have partnered with SOLE DXB with this year’s attraction staging the brand’s regional unveiling of its first-ever compact SUV, the XT4.