Rove Hotels, a joint venture between Emaar Properties and Meraas, has announced the launch of a new 564-key property within City Walk, the Dubai-based urban lifestyle destination which is being developed by Meraas.

Located near Dubai Arena, the Rove City Walk is a contemporary mid-scale hotel brand, the developer said in a statement, adding that the hotel will complement the hospitality offerings already present at City Walk. Rove Hotels currently has five operational hotels in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina.

The statement added that the Rove Hotels brand has been designed for a new generation of travellers who recognise value, stay connected through technology and gravitate towards culturally-inspired surroundings.

There are several properties planned for Dubai and other UAE locations, while Saudi Arabia is also in the pipeline, the developer added.

“Our investments ensure a better future for generations to come and stretch across different sectors including properties, food, retail, leisure, hospitality, technology, marinas and clinic” said a company spokesman.

“Our destinations which include to date – City Walk, The Beach, Boxpark, Pearl Jumeirah, Jumeirah Bay, Last Exit, The Outlet Village, Kite Beach, Al Seef, La Mer, Bluewaters and The Yard – are open places for communities to socialise, explore, learn, play, create and innovate, he added.