Saudi Arabia’s Public Investment Fund (PIF) has announced the launch of Wadi Al Disah Development (valley of palm trees), on the southwest Tabuk region of the Kingdom.

The mega sustainable project will also be situated to the northwest of Prince Mohammed bin Salman Natural Reserve, and is said to become a major tourism location, preserving environment and wildlife, reported the official statement.

Saudi’s PIF said that it will establish a company to develop the project according to international practices regarding environmental conservation and sustainable development. The new company will work towards creating sustainable tourism and related job opportunities, to support the Kingdom’s economic diversification.

The announcement of the new project comes after the launch of the Amaala tourism project in September, which will be the focal point of the tourism ecosystem within the Prince Mohammed bin Salman Natural Reserve. Its will be located between NEOM, The Red Sea Development Project, Amaala and Al-Ula projects to provide a compelling investment opportunity, announced PIF.

The Al Disah valley is characterized by mountain forms and tall rocky columns, providing a mountaineer’s paradise, as well as fresh water springs. The location includes several archaeological sites such as facades of Nabataean tombs, and the remains of walls containing Nabataean and Arabic writings in Kufic script.

PIF commented that Wadi Al Disah’s elevation is 400 m above sea level with temperatures ranging from 12°C to 31°C and the project aims to contribute to the development of the tourism sector in the Kingdom, preserve cultural and environmental heritage, and achieve sustainability in line with Vision 2030.