Regional powered access solutions major Rapid Access has announced that it will roll out a new brand identity after its parent company, the UK’s Lavendon Group, was acquired by French equipment rental giant Loxam Group.

The French company bought Rapid Access’ parent group last year to create the largest rental company in Europe and the Middle East, and the third largest rental company in the world.

A statement from Rapid Access said that it has operated in the Middle East for over 20 years, providing industry-leading service and expertise in working at height. The acquisition by Loxam Group enables Rapid Access to build upon its reputation with customers to leverage the group’s global experience in service provision to the world’s largest clients and contractors, the statement added.

“The acquisition by Loxam Group in 2017 has allowed us to continue investment in our service capabilities across the GCC, while maintaining the same high levels of service that have come to be expected of Rapid Access,” said Paul Rankin, MD, Rapid Access.

“We feel it is time to recognise this next stage of our evolution as we further establish our company as the preferred supplier of aerial work platforms (AWPs) in the Middle East. These changes give us an opportunity to refresh the brand as we move forward, reinforcing our strong identity as we continue to provide the same outstanding service to our customers, to the same high standards of excellence. The new brand will continue to represent our priority: the safety of our customers.”