Philips Lighting has announced the appointment of Goktug Gur as the new regional head for its Middle East (excluding KSA) and Turkey operations, the company said in a press statement.

He replaces Rami Hajjar, general manager of Philips Lighting Middle East (excluding KSA) who has been appointed as country leader for Indonesia, which is the fourth biggest market in the world.

Gur’s appointment coincides with a brand new regional mandate, combining the Middle East and Turkey under one leadership to further increase synergies and fasten execution of Philips Lighting’s regional initiatives.

He served as the CEO of Philips Turkey, in the health systems, lighting and personal health sectors, from 2013 to 2016.

He was appointed as CEO, Philips Lighting Turkey on February 1, 2016 and will now serve as CEO of the Rest of Middle East region and Turkey in the upcoming period.