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April 19, 2026
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Goodyear opens first TruckForce service centre in Saudi Arabia

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Goodyear Middle East and Africa (MEA) and Rashed Abdul Rahman AlRashed & Sons Group have announced the opening of the first ever Goodyear TruckForce Service Centre in Saudi Arabia.

According to the announcement, the service centre is located on the highway connecting Riyadh and Dammam, and offers a range of services and solutions for both trucks and passenger cars in a state-of-the-art space that can serve up to four trucks and five cars simultaneously. Among the services the centre will provide are truck tyre services, including tyre change, repair, balancing, truck tyre tuber repair, alignment, oil and battery change and recharge.

The TruckForce Service Centre will also have a dedicated mobile service van to provide breakdown support and tyre supply on the highway between Riyadh and Dammam, the announcement added.

“It is our mission at Goodyear to provide our customers with the best possible services and solutions to their transportation fleet operations in order to maximise the mobility of their truck fleets, thereby continuously supporting their business,” said Stefano Sanchini, sales director, Goodyear Middle East and Africa.

“At the same time, the new and conveniently located TruckForce Service Centre will supply Goodyear’s complete range of products while providing drivers in need of assistance with instant service to get back on the road as quickly as possible.”

Yaser Mehyar, CEO of Al Rashed Automotive, said: “The opening of the first exclusive TruckForce Service Centre in Saudi Arabia is an important milestone in our partnership with Goodyear. We are confident that this state-of-the-art facility will offer the expertise needed to provide a comprehensive customer experience.”

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