Otani Tyres, one of Thailand’s most famous tyre brands, has initiated an online campaign for the truck bus radial segment that features useful tips, guides and recommendations. The aim of the campaign is to help its target audience and end-users maximise the benefits of the tyres they use, says the manufacturer.

Online visitors and followers can find out essential information for tyre usage and maintenance on subjects such as the importance of wheel alignment, tyre rotation and the problems arising from the mismatch of dual wheels. A series of infographics and creatives are used to also talk about the key features and benefits of Otani TBR tyres and give guidance on low rolling resistance, re-grooving and retreading.

“A perfect blend of graphics and informative text makes it easier for the audience to understand the significance of the topics covered, and adopt them for better driving experience along with optimising the benefits,” says Otani Tyres.

“This campaign is a true gesture of being a responsible brand, yielding positive outcomes for the customers, environment, and the overall society.”