The Dubai-based Altaaqa Global, a provider of temporary power services, has appointed Julian Ford as Chief Commercial Officer (CCO), effective July 1, 2015.

As CCO, Ford’s remit will be to ensure that Altaaqa Global achieves revenue-growth targets and overall commercial success, the company said in a statement.

As a veteran of the energy industry, Ford has had a hand in introducing the concept of power-project rentals to governments in developing economies, allowing them to meet short-term energy needs during times of hydropower shortage or other generation or transmission issues.

He was also instrumental in taking the rental power concept to different regions across the world, including the Middle East and Africa, South America, East Asia and South Asia.

Commenting on his new role, Ford noted that the rental power industry is continually growing.

“The role of temporary power has evolved from being a local, short-term, transactional activity to a major global project-based industry,” he said, adding that it is no longer uncommon to see power plants of 100 MW and up being rented on a longer-term basis.

“My vision is for Altaaqa Global to lead the evolution of the industry, and to be recognized as the premier source of innovative technical solutions and the highest level of customer service and support.”

Altaaqa Global, a subsidiary of Saudi Arabia’s Zahid Group, has also been selected by Caterpillar Inc. to deliver multi-megawatt turnkey temporary power solutions worldwide.