QUBE Development has appointed ASGC Construction as the main contractor for ELIRE, managed by LUX*, a branded residential project in Business Bay, Dubai.
The appointment of ASGC represents a significant milestone in the delivery of ELIRE, managed by LUX*, and reinforces QUBE Development’s commitment to construction quality, execution excellence, and confidence in the resilience of the UAE real estate market.
Egor Molchanov, CEO of QUBE Development commented, “At QUBE, we take responsibility for every project we launch, from concept all the way to handover. ELIRE, managed by LUX* has been envisioned as a branded residence, where build quality, operational performance and durability go hand-in-hand with unique interior design and stand out architecture. By advancing construction and appointing ASGC as the main contractor, we reaffirm our commitment to delivering this project ahead of schedule and to the highest quality standards. We have absolute confidence in the UAE Leadership and believe in the resilience and the UAE real estate market, which remains fundamentally strong.”
ASGC brings extensive experience across technically demanding residential and mixed-use projects and supports robust planning, coordination and execution, ensuring alignment between design intent, construction methodology and operational requirements over time.

“ASGC’s proven track record in delivering high-end residential and hospitality developments provides the technical expertise and governance required to deliver ELIRE, Managed by LUX* to the highest standards. For residents and investors, this appointment offers tangible assurance on construction quality, timelines, and asset value,” said Molchanov.
Zaher Yahya, CEO of ASGC Construction commented, “QUBE Development has established a clear vision for ELIRE, combining design, operational performance and long-term value. We are proud to collaborate on a project that aligns with our experience in delivering branded residences, and we look forward to supporting its delivery with the standards residents and investors expect.”
Construction is now underway, with handover scheduled for Q4 2028, reflecting QUBE Development’s delivery roadmap. With its combination of design-led architecture, operationally integrated services and premium finishes, ELIRE, managed by LUX* offers investors and homeowners confidence in lasting asset value, quality and a luxury living experience, the statement concluded.