Lafarge Emirates Cement has officially rebranded as Holcim UAE. This milestone is said to mark the company’s growth journey and reinforces its long-term commitment to sustainable construction in the UAE.
The rebranding reflects Holcim’s global vision to be the partner for sustainable construction and its mission to build progress for people and the planet. It aligns with Holcim’s global NextGen Growth 2030 strategy, which aims to create superior value across the built environment, from infrastructure and industry to buildings, said a statement.
The transition to Holcim UAE heralds a new era of innovation and progress, Holcim UAE operates with a clear purpose, driving industrial decarbonisation and advancing sustainable construction solutions that support the UAE’s national vision for sustainable growth.
“Our rebrand represents a renewed commitment to sustainability, innovation, and partnership, as we strengthen Holcim’s position as the leading partner for sustainable construction in the UAE,” said Ali Said, CEO, Holcim UAE.
“Aligned with the UAE’s Net Zero 2050 vision, we’re driving the transformation of the construction industry toward smarter, more resilient, and more sustainable practices. That is why this rebrand is so much more than a name change, it is our platform to accelerate innovation, deepen partnerships, and advance sustainability across the built environment,” he added.
Holcim UAE said it is committed to enhancing construction efficiency and environmental performance. In line with Holcim Group’s growth strategy, the company is scaling up low-carbon and circular construction technologies, such as ECOCycle, to drive decarbonisation and resource efficiency.
The firm said its performance-driven model and deep local expertise enable it to expand across the construction value chain. By advancing its vision, the company aims to become a partner for sustainable construction in the UAE.
Holcim UAE’s continued investment in innovation, sustainable production, and strong partnerships across the value chain shapes a more efficient, resilient, and sustainable built environment for the future. The company’s ambition is to become the partner for sustainable construction in the UAE.
