UAE-based Alphabeta Properties has launched its new residential project, M77, located on Meydan Avenue at Nad Al Sheba.

While the development is set to feature a mix of one-, two- and three-bedroom units, each of the 77 apartments will showcase Alphabeta’s blend of innovative layouts and high-grade finishes – and also provides the residents with views of Downtown Dubai. The amenities include two lobbies, four elevators; full-floor gymnasium; 50m Olympic-sized pool; and additional basement parking, as well as a smart keyless entry system.

M77 sales plan is via an invite-only auction, thereby, according to Alphabeta, “revolutionising how residents are chosen and adding an element of exclusivity to the community.”

Abdulla Al Shaibani, founder of Alphabeta Properties said, “M77 is not just about living; it’s about creating an unparalleled lifestyle. The auction mechanism reflects our commitment to fostering a community of like-minded individuals who appreciate the exceptional quality of living that Alphabeta Properties offers.”

“What sets M77 apart is the groundbreaking approach to resident selection. Unlike conventional rental procedures, M77 will determine its residents through an invite-only auction, a pioneering concept in Dubai’s real estate landscape.”