Developer DAMAC Properties has announced the launch of a new luxury property, the 25-storey Elegance Tower in Downtown Dubai.

In a statement, the developer said the tower branded by Zuhair Murad, will feature one-bedroom apartments of up to 827.21sqft, and two-bedroom apartments of up to 1,379.61sqft. The tower will feature white and gold interiors, embodying the essence of the Zuhair Murad brand, it added.

Located in the Downtown Dubai area, Elegance Tower is a short walk away from The Dubai Mall, and will offer views of Za’abeel, Dubai Canal and Burj Khalifa, the developer stated.

In September 2022, DAMAC Properties’ GM said that Web3 is transforming the UAE real estate landscape and, in early October 2022, the developer awarded the contract for electrical substations to Danway EME.

“We continue to responsibly bring unique products to market, and Elegance Tower stands out with its beautiful design, luxury offerings and incomparable central location. The demand has already been massive, and we are overwhelmed by interest from customers — many of whom are repeat customers who trust our brand and love our products,” said Niall McLoughlin, Senior Vice President of DAMAC Properties.

Among the unique features of the tower is the ‘secret door’ in all units, which appears as a decorative shelf display in the living room but opens directly into the master bedroom, giving the homes a sense of privacy and singularity, the developer added.

The tower’s other amenities include a swimming pool overlooking the Dubai skyline, a pool bar, a sunbed zone, lagoons, a kid’s play area, and a fully equipped gym.

In mid-October 2022, the developer launched CHIC Tower in Business Bay, Dubai.

DAMAC has previously collaborated with brands such as Fendi, Versace, Cavalli, Paramount, and de GRISOGONO.

McLoughlin concluded, “It’s been an incredible year at DAMAC with our new launches such as SAFA ONE by de GRISOGNO and SAFA TWO by de GRISOGONO, Chic Tower in Business Bay and new cluster launches in our thriving DAMAC Hills community, as well as our new DAMAC Lagoons community in which we launched last year. The future looks bright for the Dubai property market, and we are so happy to be contributing to the city’s thriving development.”

In late October 2022, the developer said the main works package will be awarded soon for its Cavalli Tower project.