Serco has appointed Natasha Bothma as growth director in line with its growth aspirations across the region. Bothma joins Serco Middle East’s executive leadership team and will work to deliver an effective business growth strategy for each of the company’s key sectors; transport, citizen and government services, defence, healthcare and justice & immigration.
According to a statement from Serco, Bothma will also work alongside the business development team and operation directors, as well as lead Serco’s ExperienceLab, with particular focus on strategy execution, key account management, external communications and proactive stakeholder engagement.
She joins the firm from NATS services in Asia Pacific where she most recently held the title of operations director. A previous Serco employee, her Middle East experience spans over ten years, the statement said.
“I’m very excited to be joining the ever-growing and diverse team of Serco Middle East again and be part of the company’s business growth within the region. I look forward to bringing my 25 years of global and regional expertise to the table and not only provide the business with innovative growth strategies, but also provide our clients with solutions that add real value,” said Bothma.
Phil Malem, CEO of Serco Middle East added: “As the UAE market continues to recover and the major giga projects in Saudi Arabia progress, we have seen a real resurgence in our business activities. We expect significant growth in the region over the next five years and Natasha’s experience, energy and professionalism make her the right person to lead those efforts. The fact that she is a returning Serco colleague says a lot about our brand and I’m proud to welcome her back to the team.”
Discussing her key focus areas Bothma concluded, “It’s important to me that our clients understand how our wider capabilities can help them transform their services. The addition of ExperienceLab to Serco’s proposition offers the first end to end integrated research, design and delivery offering in the region and I am really excited to work with our clients as an end-to-end partner.”
