Fidu Properties is eyeing significant growth in the UAE property market. The Chinese firm says it plans to open new offices and has a future-ready strategy that is based on the growth in rental deals and increases in sales and revenues over the past year.

According to a statement, the real estate brokerage firm recently celebrated two years in the UAE with a 172% spurt in real estate deals closed during 2019, as compared to the previous year.

The firm’s strategy is said to be focused on individual growth; emphasising that its success revolves around creating and transforming individuals into being the best, rather than hiring the best to increase the company identity, as part of its future roadmap.

COO Nazish Khan said Fidu Properties is on expansion mode, which reflects its commitment to Dubai, the UAE and the region.

“The company’s strong growth is testimony of its concerted efforts and streamlined operations, coupled with the increased attraction of the UAE as a beacon of business and innovation. Acknowledging the presence of the tech era all around us, digital marketing is a field that gaining great momentum as time passes, while simultaneously guaranteeing a successful result. It is important to eradicate and move over from the orthodox techniques and patterns that were followed, as time has also provided a shift in audience. Millennialism has proved to be a huge factor in influencing and getting influenced,” said Khan.

Khan also pointed out that investing in each component and personality was what will make the company exceed expectations.