Real estate veterans Sean McCauley and Richard Aybar have founded consultancy Devmark. The firm aims to revolutionise how developers plan and launch their strategies, and properties across the Middle East.

According to a statement, the company’s core focus is to drive a developer’s bottom line and optimise return on investment.

“We founded Devmark to deliver against client’s full value chains, from project conceptualisation to the final sales process, providing intelligent, strategic and results-driven solutions fused with deep expertise. After many years in the business here, we had long since noticed a gap in the market and with over 40 years of collective experience in the real estate industry, we felt that together we could build an offering that can truly make a mark on our client’s performance and potential,” stated McCauley, Devmark’s chief executive.

The firm will offer a variety of services including development advisory and research, sales strategy conceptualisation, marketing and launch strategy. “Our clients were telling us that the market needed a fresh stance and approach and for us, 2018 was the year to take that leap and make it a reality,” he said.

McCauley also said that the regional market is large enough and well established enough to demand innovation and strategic intervention.

“We’ve worked closely with leading regional and global companies for many years developing the sales and marketing behind many of the iconic projects that have shaped the landscapes of multiple cities around the world. With clients across the region including international 5-star hotel operators and global luxury brands, our track record speaks for itself and we are, quite literally, at the top of our game and ready to prove the true value of experience and expertise in driving incremental sales, especially when fused with a city at a pinnacle time of growth,” McCauley concluded.