Kleindienst Group is set to announce a megaproject valued at over AED 2.5 billion ($680 million) during Cityscape Global in Dubai, according to a statement from the developer.

The project, set to be announced on September 11, “will bring a number of new (world) firsts to Dubai,” according to an emailed statement.

Kleindienst has set up a website for the launch but no further details were given.

“As a developer our vision supports and aligns with Dubai’s ambition to be a leading global destination and home of innovation as the world’s most forward-thinking city,” said company chairman Josef Kleindienst. “I am extremely excited and proud of our innovative new project which will aim to change the landscape of real estate and hospitality and deliver a new iconic experience.”

Kleindienst Group is behind The Heart of Europe islands project as well as The Floating Seahorse villas, which are part underwater.