The Dubai developer Damac is offering a BMW or other luxury car with apartment sales worth more than AED 599,000 ($163,000).

The promotion is being launched as part of the Dubai Shopping Festival, which runs until January 28, Damac said in a statement.

“We’re pleased to offer investors a unique opportunity to experience the pleasure of luxury with Damac and drive away in a BMW or another luxury car, when they invest in a property across select luxury developments in Dubai. From luxury apartments overlooking Dubai Canal to branded residences in Dubai Marina, this offer allows property buyers not only to live the luxury, but to drive it too,” said Niall McLoughlin, Senior Vice President of Damac Properties.

“With the city’s development still on the rise, there’s no better time than now to invest in property that will show high appreciation in the years to come. With Dubai’s real estate returns averaging at 7-9%, easily 2-3% higher than its matured international counterparts like London, New York or Paris, the city becomes a more attractive investment destination. In prime areas, even a 10-12% return isn’t uncommon,” added McLoughlin.