Developer Fakhruddin Properties has announced the success of its 90:90 Waste Management initiative. The model diverts 90% of building waste from landfills within just 90 days, which is said to be the first in the United Arab Emirates.
The 90:90 Waste Management initiative empowers residents to become active sustainability advocates by providing them with their own dedicated in-building waste segregation system. This program aligns with the UAE’s Net Zero 2050 agenda, Dubai Municipality’s plan to close landfills by 2027, the Circular Economy Policy 2021–2031, and Federal Decree Law No. 11, said the developer.
Earlier this year, Fakhruddin Properties embarked on a pilot program at its Trafalgar Central project in Dubai International City, and it has now achieved its waste reduction objectives, the developer said. As the inaugural residential development in the UAE to feature in-building composting and waste-sorting facilities, this initiative holds immense significance as a pivotal milestone in the nation’s sustainability journey, it added.
Fakhruddin Properties hosted a special event that was spearheaded by Yousuf Fakhruddin, CEO of Fakhruddin Properties, and featured a keynote address by Mohammed Alrayees, Head of Strategy, Waste Management at Dubai Municipality. A panel of regional sustainability thought leaders and innovators also gathered to engage in a discussion on “Waste Management and its Impact on Reducing Climate Change”.
“Our 90:90 Waste Management initiative truly represents the power of collaboration between government, developer, community, residents, academia and industry. Its successful implementation in an existing residential development proves this model is scalable, offering a clear pathway to significantly reducing landfill waste across the UAE and globally. Our immediate next step is to extend this innovative approach to include the recycling of black and grey water, further solidifying our commitment to a sustainable future,” said Fakhruddin.
The 90:90 Waste Management initiative is said to be one of many of Fakhruddin Properties’ sustainability led programmes, and is set to be rolled out across its entire portfolio. Driven by an incentive system, and brought to life through active community engagement, behavioural change and infrastructure, the initiative reduces waste sent to landfills by segregation of wet, dry, e-waste, recyclables and more at no additional costs to residents, the statement concluded.
